P-U-R (Florian Looze & Cyril Alonso) 


P-U-R is two things:

A selector of grapes from parcels and producers they consider to be the most distinctive and historically interesting in the Rhône and Saône region. All the P-U-R wines are parcelled, vinified in their characteristically free manner, and always with a dose of the libertarian and anti-sacred. P-U-R are about breaking down doors, when it comes to winemaking, making wine accessible to the many, not the few, and communicating something very simple: a time and a place. It’s all in the name: pure, no veneer, no deception or subterfuge.

More recently, a 12ha estate –  Chateau du Bel Avenir. Situated at the extreme south of Burgundy, on an extremely lucky tissue of soils – silt, aluminum, diorite, manganese and other amphibolites. Young and old vine Gamay, Chardonnay, Pinot Noir and Gamaret. Vinification is as above, removing all other noise to let the essentials sound as clearly as possible.

Every year, PUR send us their Beaujolais Nouveau, from vines ageing from 80 years to 12 years. This drinks beautifully on release, but which is made to grow: we think it is even better by the next Spring. This year, we’ve also got a white Burgundy, Chateau du Bel Avenir 2017. Limpid pear, butter and butterscotch, oily and rich, at a very un-Burgundian price.